September 1, 2006 Hello, and thank you for your support of United Way of Greater Cleveland. Local Celebs Serve Up Breakfast at Campaign Kick-Off and Pancake Flip Flapjacks on the Square? Yes, when United Way of Greater Cleveland kicks off its 2006 campaign on Public Square Thursday, Sept. 7, from 7 to 10:30 a.m. Local celebrities and business leaders will flip pancakes to support our community through United Way. At 8 a.m., Henry L. Meyer III, United Way Board Chairman and KeyCorp Chairman and CEO, will join United Way Campaign Co-Chairs Robert H. Rawson, Jr., Partner-In-Charge, Jones Day Cleveland office, and Robert J. King, Jr., Managing Partner, Western Reserve Partners LLC, to announce the 2006 United Way Campaign goal. A breakfast of pancakes, sausage, orange juice and coffee is only $5. WTAM 1100's Wills and Coleman radio show will broadcast live from the Square, you'll get a sneak peak at the 2006 Sports Auction, and you can try the WDOK Fifth Third Bank Mega Money Machine for a chance to win great prizes. Learn more about the event and how to get free delivery to your downtown office. IN THIS ISSUE: Celebrity Golf Tournament Discounted Indians Tickets Bid on an Autographed Grand Prix Helmet Campaign Profile: Forest City Superheroes Youth Camp Merges with Diabetes Association Did You Know? September is Cholesterol Information Month Make the Greatest Impact on our Community

Celebrity Golf Tournament: Go for the Green September 12 Cleveland Browns alumni go for the green -- the putting green, that is -- at United Way's Ninth Annual Celebrity Golf Tournament on Tuesday, Sept. 12, at Hemlock Springs Golf Club in Geneva. The tournament begins with breakfast at 8 a.m., followed by a celebrity long drive contest and 18 holes of golf for fivesomes that include a Browns alumnus. Hemlock Springs Golf Club, which has donated the use of its links for this event since 1998, is a championship-layout golf course and past host to the U.S. Amateur Qualifier. The day concludes with wine, dinner and an auction at Ferrante Winery and Ristorante. For more information, or to schedule to play in United Way's Ninth Annual Celebrity Golf Tournament, please contact Michelle Battle at 216-436-2121.

Indians Tickets for United Way Days at the Jake Did somebody say baseball? Discount tickets are now on sale for two upcoming Cleveland Indians home games: Sunday, September 17, at 1:05 p.m., Indians vs. Minnesota Twins; and Tuesday, September 26, at 7:05 p.m., Indians vs. Chicago White Sox. Lower reserved seat $15 (reg. $22), upper box seat $12 (reg. $18) and upper reserved seat $7 (reg. $10). A signficant portion of ticket sales benefits United Way of Greater Cleveland. Order your tickets now.

Autographed Helmets Offer Fans a Piece of Grand Prix History Sherwin-Williams Automotive Finishes and the Grand Prix of Cleveland are offering 14 custom-painted racing helmets autographed by top Champ Car drivers and racing legend Bobby Rahal for auction. Proceeds benefit United Way of Greater Cleveland and the Greater Cleveland Sports Commission. Bid to own a one-of-a-kind piece of history from the 2006 Grand Prix of Cleveland presented by U.S. Bank. The helmets will be sold in separate auctions, featured each month in What Matters, from September 2006 through July 2007. Bid on the first helmet, designed by Sherwin-Williams Automotive Finishes using Planet Color coatings, on September 1 on eBay at the United Way of Greater Cleveland eBay page.

Campaign Profile: Forest City Superheroes Forest City Enterprises employees don't leap tall buildings with a single bound, but they do reach for the heights when it comes to their annual United Way company campaign. The full story.

Youth Camp Merges with Diabetes Association The Diabetes Association of Greater Cleveland (DAGC), a United Way partner agency, has merged with Camp Ho Mita Koda, one of the nation's oldest diabetes camping organizations. The camp, located in Newbury (Geauga County), will operate as a subsidiary of DAGC, enabling both organizations to increase services in Northeast Ohio for children and teenagers with type 1 and type 2 diabetes. Camp Ho Mita Koda annually serves more than 300 children with diabetes, offering camp and year-round youth programs. For the rest of the story, click here.

Did you know that United Way of Greater Cleveland funded programs last year that helped 1,746 individuals who were victims of floods, tornados and fire, providing immediate aid, including food, shelter, clothing and financial assistance.

Know Your Numbers - Know Your Risk September is Cholesterol Information Month Understanding the facts about cholesterol can reduce your risk for heart attack and stroke and can lead to a longer, healthier life. Follow the links below for information aimed at helping the 65 million American adults with high blood cholesterol make therapeutic lifestyle changes (TLC): More about National Cholesterol Education Month A step-by-step guide to help you achieve and maintain your target cholesterol levels Introduction to the TLC Diet

Check Community-Wide Needs for the Greatest Impact on Our Community By designating Community-Wide Needs with your pledge, you authorize our trained volunteers to decide how your donations, and those of countless others, can target the greatest needs of our community. It might be to deliver meals to homebound seniors, train daycare providers to provide the best possible educational preparation for children or any of the nearly 180 programs provided by our community partners, or initiatives of the Community Vision Council. Here is how to pledge confidentially online.

We publish What Matters to keep you informed about events, activities and developments affecting United Way and the Greater Cleveland community. To ensure that you continue to receive What Matters, please add us to your address book or trusted sender list or ask your IT administrator to whitelist us. We invite you to visit our Web site, after you've read this newsletter. You can view a PDF version of our most current print newsletter Doing What Matters or view the Community Vision Council print newsletter, Impact. United Way of Greater Cleveland 1331 Euclid Avenue, Cleveland, Ohio 44115 T: (216) 436-2100; F: (216) 436-2257 www.uws.org Email: marketing@uws.org