October 2, 2006 Hello and thank you for your support of United Way of Greater Cleveland. Bid on Browns, Cavaliers and Indians Memorabilia and Experiences The Fourth Annual United Way Sports Auction on WTAM offers autographed sports memorabilia and one-of-a-kind experiences donated by the Cleveland Browns, Indians and Cavaliers. To bid on items, log on to cleveland.com/sportsauction now through November 2, when the auction goes live on-air on WTAM. Items to bid on include a Kellen Winslow autographed jersey, Lebron James autographed basketball and Victor Martinez autographed baseball hat. You can bid now on a Larry Hughes autographed jersey or a Steve Heiden autographed football. IN THIS ISSUE: Connecting Business the United Way United Way Celeb Golf Tourney Bid on an Autographed Grand Prix Helmet Score Cavs Discount Tickets Now Campaign Kick-Off Serves Up Fun, Food and Star Power Pension Act Gives Tax Advantage for Charitable Donations "Celebrate Life!" Concert Tune In to United Way's "Wish" Radio Messages Did You Know? Make the Greatest Impact on our Community

Connecting Business the United Way Small business community members, please join us for a complimentary evening of fun, food and networking, Thursday, October 5, 5:30 to 7:30 p.m. at Pickwick & Frolic Restaurant & Club, 2035 E. 4th Street. You'll hear special guest Danny Ferry, Cleveland Cavaliers General Manager, talk about the team and how they championed United Way's cause. Steve Millard, COSE Chief Operating Officer and Executive Director, also will address the group. And you'll learn how small businesses can help build a stronger community through United Way. The event sponsors are Charter One, COSE, Greater Cleveland Partnership, Jones Day Foundation, CareerBoard LLC, cleveland.com, Melamed Riley Advertising, Resources Global Professionals, ShoreBank, Superior Tool and Staffing Solutions Enterprises. RSVP now.

Whiffs and Mulligans? No Way at United Way Celeb Golf Tourney Rainy weather didn't dampen the spirits at United Way's Ninth Annual Celebrity Golf Tournament. The tournament, presented by the Cleveland Browns and Continental Airlines and hosted by Hemlock Springs Golf Club, raised a record $101,000! For the rest of the story, click here, or view photos from this event.

Autographed Helmets Offer Fans a Piece of Grand Prix History Sherwin-Williams Automotive Finishes and the Grand Prix of Cleveland are giving fans a chance to own a one-of-a-kind piece of history from the 2006 Grand Prix of Cleveland presented by U.S. Bank. Fourteen custom-painted racing helmets autographed by top Champ Car drivers and racing legend Bobby Rahal are being sold in a series of auctions to raise money for United Way of Greater Cleveland. The helmets will be up for bid in separate auctions through July 2007. The latest helmet up for auction was designed and painted by Mayfield Collision Center in South Euclid. It features a patriotic stars and stripes theme in red, white and blue. You can view and bid on this helmet now at ebay.com/unitedwaycleveland. Of the remaining helmets, nine will be auctioned off on eBay, two will be auction items at United Way of Greater Cleveland events, and one will be auctioned at the Greater Cleveland Sports Award Banquet. All proceeds from the helmets sold on eBay will benefit United Way.

Score Cavs Discount Tickets Now: United Way Nights with the Cavaliers Cavaliers discount tickets are available for three home games at The Q: November 21, when the Cavs take on the Memphis Grizzlies; January 22, against the Orlando Magic; and March 5, versus the Houston Rockets. Upper Baseline tickets are discounted from $35 to $27.50 and Upper Baseline Corner tickets are discounted from $25 to $23. The Cavs vs. Rockets game also includes an exclusive after-game party on the Cavaliers court. A portion of each ticket sold through this promotion will benefit United Way. To order, go online at uws.org/cavaliers/cavaliers_ticket_form.pdf to download a mail-in order form. Online ordering will be available beginning at the end of this week.

Campaign Kick-Off Serves Up Fun, Food and Star Power Flapjacks were flipping and drums were beating as United Way of Greater Cleveland Campaign Co-Chairs Robert H. Rawson, Jr., Partner-In-Charge, Jones Day Cleveland office, and Robert J. King, Jr., Managing Partner, Western Reserve Partners LLC, announced the $43.6 million campaign goal at the 2006 Campaign Kick-Off and Pancake Flip on Public Square. All morning, local celebrities and business leaders flipped pancakes, making $5 breakfasts for the hungry crowd. For the rest of the story, click here, or view photos from this event.

Pension Act Gives Tax Advantage for Charitable Donations Congress recently enacted legislation that gives powerful new tax incentives for charitable giving for senior citizens. The new legislation will allow tax-free charitable contributions up to $100,000 from a traditional IRA for people 70½ and older to be excluded from their gross income. Talk to your financial advisor for more information.

"Celebrate Life!" Concert A special evening of music featuring actor Chris Burke, who has a recurring roll on the hit CBS-TV show "Touched By An Angel," takes place on Thursday, October 26, at the Cleveland Museum of Natural History. Dick Russ, Managing Editor of WKYC-TV, will host this event honoring Steve McPeake, President and CEO of North Coast Community Homes and recipient of the Ascentia Hero Award. Proceeds benefit Ascentia: Pathways to Community Living, a program of Jewish Family Service Association. For details, call 216-504-6403. Tickets can be purchased online at www.jfsa-cleveland.org.

Tune In to United Way's "Wish" Radio Messages What do you wish for? While many of us wish for luxuries we don't really need, others in our community are wishing for things that truly matter. Check out United Way of Greater Cleveland's new radio messages that explore this subject at uws.org/campaign/tools/radio .

Did you know that United Way of Greater Cleveland funded programs last year that enabled 1,230 seniors to continue to live in their homes instead of nursing homes because of home-delivered meals.

Check Community-Wide Needs for the Greatest Impact on Our Community By designating Community-Wide Needs with your pledge, you authorize our trained volunteers to decide how your donations, and those of countless others, can target the greatest needs of our community. It might be to deliver meals to homebound seniors, train daycare providers to provide the best possible educational preparation for children or any of the nearly 180 programs provided by our community partners, or initiatives of the Community Vision Council. Here is how to pledge confidentially online.

We publish What Matters to keep you informed about events, activities and developments affecting United Way and the Greater Cleveland community. To ensure that you continue to receive What Matters, please add us to your address book or trusted sender list or ask your IT administrator to whitelist us. We invite you to visit our Web site, after you've read this newsletter. You can view a PDF version of our most current print newsletter Doing What Matters or view the Community Vision Council print newsletter, Impact. United Way of Greater Cleveland 1331 Euclid Avenue, Cleveland, Ohio 44115 T: (216) 436-2100; F: (216) 436-2257 www.uws.org Email: marketing@uws.org