(Cleveland, Ohio) October 8, 2003
Limited-Edition United Way GuitarMania Fender miniatures could be windfall for community
Cleveland rocks, and KeyBank will be making sure of that. Starting October 15, KeyBank will offer United Way GuitarMania® Fender Stratocaster® Miniatures, free while supplies last, to customers opening select personal or business checking accounts at KeyCenters (branches) throughout its Greater Cleveland and Eastern Ohio districts.

KeyBank recently purchased 10,000 of the new limited-edition 10-inch ceramic figurines, six of 16 available miniatures, with a significant contribution from the sale of each guitar going to United Way. Replicas of the 10-ft. tall guitars that graced Cleveland streets during GuitarMania 2002, each vibrantly colored GuitarMania Fender Miniature available at Key comes with its own guitar stand and case -- in all, a $25 average retail value.

Distribution of the guitars is exclusive to Key among area banks, something KeyBank District President Elizabeth Oliver hopes will stir up a little notoriety within the bank's flagship district and help Key gain an edge.

"We've had our ties on too tight in Cleveland over the last few years, and that's changing fast as we approach the market with new vigor," says Oliver of Key. "Call it quirky, unique or just plain refreshing, but who could resist this opportunity to forgo coolers, blankets and toasters, among other traditional incentives? What a fun way to invite people across Northeast Ohio to bank with Key, while benefiting our community."

With the rollout of the first 16 GuitarMania Fender Miniatures, United Way Services of Cleveland is looking for a largely successful national promotion that its President and CEO K. Michael Benz also anticipates will be a hit with residents throughout Northeast Ohio, with Key's support.

"Cleveland is well represented all over the country and, in some cases, internationally," says Benz of the promotion. "Sale of these guitars supports charities, celebrates our local artists and distinguishes Cleveland for its rock roots and renowned Rock and Roll Hall of Fame and Museum.

"Key is the leader in employee and corporate giving in the greater Cleveland United Way campaign. Its investment in the guitars will enhance local exposure and, we hope, generate some excitement in the market and pride in our region. Key has ordered an additional 2,400 guitars for its employees to purchase as the holidays approach. That's just terrific."

Look for KeyBank's ad in the Plain Dealer on Wednesday, October 15 for more details about the guitar incentives.

GuitarMania Miniatures Available at KeyBank:
America's Pastime
Sponsor: Cuyahoga Community College, East Campus
Artist: Victoria Heitman*
This guitar is inspired by the new wave of patriotism sweeping the country in light of September 11. It also reflects America's favorite pastime, baseball, and the idea that baseball brings America together. Using baseballs and bats in place of stars and stripes shows unity that baseball brings to our country.

Imagine Peace
Artist: Yoko Ono
Achieve your own sense of peace with this unique guitar artistically created by Yoko Ono, an award-winning multi-media artist, songwriter and filmmaker. The light bluish hues show subtle highlights to form a background for letters of peace.

Marine Life Rocks
Artist: Wyland
Premier oceanic artist Wyland takes his talent beneath the seas for an adventure with marine life navigating the blue depths. The same power, beauty and tranquil motion of great beings enjoying their natural element echoes the trademark "whaling walls" that Wyland has created around the world.

Masterblasterstratocaster
Sponsor: Clear Channel Radio
Artist: Michael Greenwald*
The funky, far-out psychedelic design is painted in vibrant colors that capture the blazing sun as well as the energy in the instrumental language of music. The entire guitar has elements outlined in undulating black lines.

Moments in time Peace
Sponsor: Thompson Hine LLP
Artist: Lisa Eastman*
Serene moments of time are reflected on this timeless guitar. The light and color of a sunrise over a river view contrast with the deep blue water and green of the land, met by brilliant orange and red of the morning sun peaking over the horizon.

Proud
Sponsor: McDonald Investments Inc.
Artist: Martin Boyle*
The peacock, in all its full-feathered glory, is the ultimate symbol of pride and reflects the power and glory of rock and roll. This guitar, with its bejeweled plumage and vibrant blues and greens, is the artist's rendition of the proud heritage of Rock and Roll.

*Local Artist

Area residents can find the full set of the first 16 GuitarMania Fender Miniatures at the F.Y.E. Rock and Roll Hall of Fame and Museum gift shop, 216.515.1290, among other local retailers. This series is expected to be retired early next year when the next series is released. Visit Fender at http://www.fenderusa.com/store/guitarmania.html or http://www.cleveland.com/guitarmania. Call Todd Mesek at the Rock and Roll Hall of Fame and Museum for more details.

United Way Services
United Way Services is a volunteer-driven organization and the largest private funder of local health and human services in Cuyahoga and Geauga Counties. For nearly a century, Greater Clevelanders have counted on United Way's local safety net of care provided by donor support of 186 programs and services provided by nearly 130 partner agencies.

KeyBank Greater Cleveland District
Cleveland is the largest of KeyBank's 24 districts nationwide, with 68 KeyCenters (branches) and 188 ATMs spanning Ashtabula, Cuyahoga, Geauga, Lake and Lorain counties. Under the leadership of District President Elizabeth Oliver, the KeyBank Cleveland District employs 700 of 7,000 Cleveland-based KeyCorp employees.

KeyBank Eastern Ohio District
Eastern Ohio is the seventh largest of KeyBank's 24 districts nationwide, with 38 KeyCenters (branches) and 69 ATMs spanning Carroll, Columbiana, Mahoning, Medina, Portage, Stark, Summit, Trumbull and Wayne counties. The KeyBank Eastern Ohio District employs 500 people under the leadership of District President Thomas E. Tulodzieski.

KeyCorp
Cleveland-based KeyCorp is one of the nation's largest bank-based financial services companies, with assets of approximately $85 billion. Key companies provide investment management, retail and commercial banking, consumer finance, and investment banking products and services to individuals and companies throughout the United States and, for certain businesses, internationally. The company's businesses deliver their products and services through KeyCenters and offices; a network of nearly 2,200 ATMs; telephone banking centers (1.800.KEY2YOU); and a Web site, Key.com,® that provides account access and financial products 24 hours a day.