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    Campaign Spotlight
    PUBLIC SECTOR MARKETS GROUP
    • Our thanks to those volunteers that comprise the Public Sector Markets Campaign Cabinet.


    • The Public Sector Markets Group (PSMG) raised $4,434,451 in 2007, which was 99 percent of its goal of $4,478,314.


    • Fifty-two Public Sector Pacesetters raised $573,245, which was an 8.9 percent increase over 2006 campaign results.


    • The following divisions exceeded their respective goals: the Cleveland Metropolitan School District (CMSD), Technical Schools, Regional Governments, Civic Organizations, and the North Coast Combined Federal Campaign (CFC), formerly the Northeast Ohio Combined Federal Campaign.


    • The Public Sector has been reorganized for 2008. The Public Sector will no longer include the following divisions: Independent, Religious, Suburban, and Technical Schools, Colleges/Universities, Libraries, Suburban Governments, Civic Organizations and Non-Partner Agencies. Campaigns in these divisions have been distributed to the East, South and West Market Zones based on their locations.


    • The 2008 card value for the Public Sector will be $3,814,649, including the CFC. Two new campaigns for the Public Sector in 2008 are the Positive Education Program and the Legal Aid Society, which will be in the Partner Agency Division.


    • 2008 Goals:

    • Increasing employee participation throughout all divisions, especially CMSD and the City of Cleveland is extremely important. There is a wealth of potential at these two campaigns.


    • Personally visiting with 50 percent of Humanitarian Society donors (donors of $1,000 to $9,999) to define their relationship with United Way.


    • Recruit 20 new Humanitarian Society donors from the prospects, who contributed $499 to $999, and other giving levels.


    • Recruiting 50 Pacesetters, who are committed to raising a 5 percent increase over 2007 results.

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